The trends for 2023 are presented in the form of 3 macro trends of which we can break down to a total of 9 within them. 2022 has been a year of change in which, although we have been leaving behind the hardest part of the pandemic, we have been surprised by unprecedented economic, political and raw material instability. Therefore, tranquility will be a key point to connect with the consumer, who is nervous and constantly adapting to the changes that are occurring.
